ProdExpo

I went to see this exhibition with my friend from work, he wanted to show me some examples of Russian packaging. This ProdExpo was an exhibition for medium size brands (mainly food & drinks) who are willing to get their products to retailers. Absolutely so amazing!!!!! It was a huge area just full of packaging, like a dream land for me! It was also ok to take photos, normally you are not exactly allowed to do it in a super markets. In Finland you often have 2–3 bigger brands in each category but here it was at least ten times more. There was for example three halls just for vodka! I can tell you that they weren't tiny halls... Everything is big here in Russia :-) The quality of the packaging  had of course a large variety but we saw some really good examples too. I was surprised with the good quality of printing and photography (but don't read this in a way that everything was printed with a perfect quality). I could take a catalogue covering all vodka brands with product pictures to home with me. It is amazing, I will take a good care of it! You could also find many girls at the stands promoting products, all the possible fantasies were included ;-)